Create Pages Great pages for your website
For the purposes of search-engine optimization, keep in mind that search engines do not actually rank Web sites; instead, search engines rank individual Web pages. Therefore, in order to succeed with SEO each and every page of your Web site must be optimized for search-engine purposes. The most important element of each of your Web pages is substantial unique content. However, there are numerous other important structural and technological factors that you can optimize on your Web pages to ensure that you position
yourself to rank well within the search-engine results.
For example, optimizing technical on-site Web page factors such as adding correct file names, title tags, meta
description tags, meta keyword tags, and meta robots tags is crucial to making sure the search-engine spiders can determine the relevance of your Web site. Besides your domain name, the first things search engines discover when spidering through the pages of your Web site are your file names. Every single page of your Web site resides in a different file. By titling your pages with search-engine optimization in mind, you have a powerful opportunity to establish relevance to a certain topic or keyword.
Each page of your Web site should contain a unique title tag that includes the target keywords you want to rank for. Search engines place great importance on the text contained within your title tag and use it as a primary indicator of what your Web page is about. Therefore, your title tag should include your target keywords and also provide a concise statement summarizing what your Web page is about.
Although search engines rarely use description and keyword tags for ranking purposes, each page of your Web site should include unique description and keyword tags. Description tags can be especially important because search engines often use them as the display text shown when a search query triggers your Web page. Therefore, your description tag should include a call-to-action marketing message so that your listing stands out among other listings and gets clicked.
Optimizing your content with header tags and other text modifiers allows you to stress the main ideas and topics that your content covers. Header tags are HTML tags used to apply significance to keywords or phrases within a Web page. Placing a selection of text within a header tag tells the search-engine spiders that the text is of a certain level of importance. Using text modifiers, you can emphasize certain blocks of text by bolding, italicizing, or underlining.
Taking care to optimize Web page images is important for those Web browsers that do not support images, and because search-engine spiders are unable to accurately read the content of an image, doing so presents an extra opportunity to add keyword-rich content to your page. Links provide the pathways that search-engine spiders need to find your Web pages. Creating links with search-engine optimization in mind is necessary for optimal results.
Throughout the process of creating Web pages you should try to adhere to the standards set forth by the W3
Consortium, which works to create standards in Web design and development that ensure Internet-wide compatibility.
Basic Web Site Structure
A well-optimized Web site design and structure helps to improve the overall performance of your Web site, making it easier for users to navigate and for search engines to find and index all of your content. You want to balance your Web site design between the needs of your users and the needs of the search engines. To be successful, your Web site should not only provide a superior user experience, but also include an optimal structure so that search engines index your content.
One way to ensure that search engines find all of your content is by submitting a sitemap. Think of your sitemap as an outline of your entire Web site. A sitemap displays the inner framework and organization of your Web site’s structure to the search engines. A sitemap should reflect the entire navigational structure of your Web site so that search-engine spiders can find and index all of your content. As you add new content to your Web site, you should submit your sitemap to the search engines on a regular basis, every 24 hours or so.
To establish trust and credibility in the eyes of your visitors and search engines, your Web site should include both a company information and privacy page. A company information page helps to strengthen your reputation in the eyes of both your Web site visitors and the search engines. Adding a company information page helps build trust with your visitors by explaining who you are and where you come from by providing
company biographies, history, and staff photos.
In addition to a company information page, your Web site should also contain a page explaining your privacy policy. A privacy policy page helps to establish trust by declaring that you are committed to protecting the privacy of your visitors’ personal information. Try to keep your privacy policy simple and make it easy to read, easy to understand, and easy to find on your Web site. You should consider adding a link to your privacy policy next to a link to your company information page. This way, your visitors can see that you
are a trustworthy and legitimate entity.
Advanced Web Site Structuring
Once you have the basic structure of your Web site in place, you can implement several additional advanced structural considerations to optimize your site for search-engine purposes. For example, beyond setting up your Web site so that it is indexed, you may want to instruct the search engines not to index a particular page. A robots.txt file allows you to tell the spiders what they may and may not do when they arrive at your domain. Robots.txt files also provide you a means to prevent both potential copyright infringements and search-engine spiders from consuming excessive amounts of bandwidth on your server.
One primary example of advanced Web site structuring includes the use of the nofollowattribute. The nofollow attribute instructs search-engine spiders that they should not follow a particular link or view that link as anything of significance when determining ranking. Because search engines count links from your Web site to another Web site as a vote for search-engine ranking purposes, you can add nofollow if you do not want the search-engine spider to credit the link.
A second advanced Web site structural consideration is the way you structure your URLs. URLs must be structured so that they are easily spidered and organized and create a user-friendly Web site navigation system. For example, search engines as well as people prefer URLs that are simple and that include the keywords describing the page within the URL string.
A third structural consideration is the use of an .htaccess file. An .htaccess file is the Apache Web server’s
configuration file. It is a straightforward yet powerful text file that can accomplish a wide variety of functions that allow you to protect your Web site from content-stealing robots. Moreover, .htaccess is useful in that it allows you to dynamically rewrite poorly formed URLs that shopping cart or blog software generate.
Other advanced Web site structural considerations include using mod_rewrite to rewrite URLs, redirecting non-www traffic to your www domain, and using 301 redirects whenever you change or redesign your Web site. Each advanced structuring technique provides you with procedures to ensure that search engines recognize your Web site and that each of your Web pages are correctly indexed.
For more information on SEO Help and how it can help you optimize your own website see any of the links below:
http://www.amazon.com/SEO-Help-Optimization-website-Googles/dp/1844819965
http://www.webdirectstudio.com/books-for-online-business-success
http://www.helpmyseo.com/seo-blog/182-seo-help-book-on-sale-in-the-netherlands-and-amazons-kindle-store.html
http://www.canadianwebdirectory.com/seo-help-book-gets-your-website-to-the-first-page-of-google/
http://www.facebook.com/pages/SEO-Help-to-get-your-website-on-the-first-page-of-Google/279344396254
http://www.facebook.com/pages/manage/?act=68635240#!/pages/SEO-Help-to-get-your-website-on-the-first-page-of-Google/279344396254
http://search.barnesandnoble.com/Seo-Help/David-Amerland/e/9781844819966
http://www.amazon.co.uk/SEO-Help-Steps-Website-Googles/dp/1844819965
http://internetmarketingedu.com/seo-help-20-search-engine-optimization-steps-to-get-your-website-to-googles-1-page/
http://www.helpmyseo.com/seo-help-the-book.html
http://www.squidoo.com/seothatmakessense
http://www.imri.in/books/seo-help-20-seo-steps-get-your-website-google-1-page-david-amerland
http://www.toolsntricks.com/seo-help-20-search-engine-optimization-steps-to-get-your-website-to-googles-1-page
http://www.waterstones.com/waterstonesweb/products/david+amerland/seo+help/7449332/
http://www.associatedcontent.com/article/2792100/seo_help_20_steps_to_take_your_website.html?cat=3
